Journal #2 – Rhetorically Analyzing Social Media

For this topic, I have chosen to analyze Mindy Kaling’s Instagram account. Mindy is by far one of my favorite actresses and comedians of all time. Her work on one of my favorite shows, ‘The Office’ has not gone unnoticed and she still continues to express her brand in various different ways, now along with entertainment, she has ventured into writing. Her Instagram platform is one she is most verbal on, as for the most used platform. Truly, her personality is reflected through her posts and that is the most ‘Mindy’ thing I could say about her. Mindy is unapologetically herself and raises awareness that she is a successful and has earned her spot in Hollywood through her talent and nothing more. That being said, it has attracted a lot of people to look up to her for these sole purposes of confidence and believing in yourself – even when others choose not to. Her audience, similar to myself are prodominatley South Asian women, finding peace in her branching out from the usual stigma and doing what she loves. All of these factors are best displayed through her Instagram feed. She mainly posts of her achievements, whether it be movie premieres or current projects she is planning or are starring in. She even goes to post past projects that were very, very successful. Such as ‘Oceans 8’, and many more. Aside from her girl boss posts, she cannot stray from her comedian roots, with hilarious meme posts, here and there. She is not afraid to share her life through a lens and it is very refreshing. Unlike other influencers, who mainly post brand deals to get their following to spend money or post ‘click-bait’ images to promote something just to raise their numbers, it is nice to see someone that I can comfortably relate to, be just as I’d hope. I appreciate her on Instagram because she truly does care about her audience, and is not afraid to let the world know. She is also a very affluent human being who is not ashamed nor does she feel entitled to all the fame she has rightfully worked so hard to obtain.